uWażne Dziecko is an initiative led by a child and adolescent psychologist who is also a certified teacher of Mindfulness Meditation MBLC and MBLC for Young Adults.
This project promotes mindfulness techniques for children and their parents, fostering awareness and emotional well-being.
I developed a comprehensive brand image for uWażne Dziecko, encompassing everything from the logo and distinctive key visual to the design of social media templates and printed exercises for children.
LOGO
When creating the logo, I emphasized the word 'ważne' ('important' in Polish) within 'uważne' ('mindful' in Polish) to highlight that parents who support their children's emotional development recognize their importance.
Additionally, the logo features a smiling face with closed eyes, symbolizing meditation.
The entire visual identity is designed with a child-friendly approach.
Soft, cutout-like colors serve as the backdrop for imperfect black illustrations reminiscent of children's drawings, creating a friendly atmosphere that encourages children to explore mindfulness techniques.
SOCIAL MEDIA GRAPHICS
Below are: templates for posts such as uWażne książki (Mindful Books), uWażne cytaty (Mindful Quotes) and a photo post frame along with cover photo and avatar for Facebook.
Below are printed exercises designed for children.
Learn more about uWażne Dziecko on Instagram: