During 2019-2020, I crafted key visuals for three seasonal burgers for the Bobby Burger chain, enhancing the culinary experience for guests across Poland.
Each burger came with a unique name inspired by its main ingredient or seasonal twist, which I creatively translated into visually compelling designs.
↓ Key visuals presented by the newest: Pizzeroni, Green Shot, and Onion Attacks.
🍔 PIZZERONI
[autumn 2020]
With 'Pizzeroni,' I had the most creative freedom. Beyond designing the key visual, I completely redesigned all the posters, including those for the Lunch Combo, Cheats Monday, and Sets. Additionally, I revamped the menu in a new format. The brief for Pizzeroni drew inspiration from streetwear, street, and skater culture. Besides crafting the main designs and preparing them for print, I was responsible for reformatting them for each Bobby Burger restaurant in Poland and creating content for social media.
🍔 GREEN SHOOT
[spring 2020]
Green Shoot was a seasonal burger featuring asparagus, with a brief that playfully suggested 'hunting for asparagus.' I created an illustrative collage using engravings of a hunter and dogs to capture this theme.
After finalizing the key visual, my responsibilities included:
👉 Designing the main poster to advertise the seasonal burger
👉 Adjusting poster templates for Cheats Monday, Lunch Combo, and Sets in line with the new key visual
👉 Integrating the key visual into the menu template
👉 Reformatting for all restaurants and preparing files for print
👉 Creating graphics for social media
👉 Adjusting poster templates for Cheats Monday, Lunch Combo, and Sets in line with the new key visual
👉 Integrating the key visual into the menu template
👉 Reformatting for all restaurants and preparing files for print
👉 Creating graphics for social media
🍔 ONION ATTACKS
[autumn-winter 2019/2020]
Onion Attacks was a seasonal burger featuring onion rings, with a brief centered around an 'onion invasion.' I created a key visual using illustration and collage elements, portraying onions as spaceships invading a city. Following the refinement of the final key visual, my tasks mirrored those for Green Shoot: adjusting templates to fit the key visual, reformatting, preparing files for print, and designing graphics for social media.
Conceptional sketches:
